A peculiar guidebook to Japan
We are proud to present to you the first guidebook of our collection, where our readers are invited to embark on a journey that celebrates the art of slowing down.
Our guidebook isn’t just about sightseeing; it’s a curated collection of destinations, experiences and encounters that invite travelers to immerse themselves in the rich tapestry of Japanese culture. Whether it’s a boutique hotel, an off-the-beaten-path restaurant, or a hidden gem of an experience, we highlight the exceptional in the ordinary, and make it accessible to all.
The rise of experiential travel
Experience tourism is on the rise. This trend is about having a once-in-a-lifetime adventure, unique encounters, or gaining an emotional connection with cultures and nature – and is key to our target audience of international affluent travelers aged 27 and above. They are ready to spend their travel budget on authentic and extraordinary experiences, and we are here to help them plan their dreams.
72%
of millennials prefer spending money on experiences rather than things
+8,32%
Growth expected for the Japan travel market from 2022 to 2032.
2 trillion
dollars estimated in 2024 for global tourism spend, fuelled by leisure demand
About our guidebook
We want this guidebook to reflect our values, and our customer’s expectations. Our goal is to develop a premium, limited edition hardcover publication, crafted with care from high-quality materials. We prioritize sustainability in every step of the process, including the selection of our printer, who shares our commitment to ethical practices.
We are a new, independent press based in France, fueled by a deep passion for travel and a profound appreciation for the cultural ties between our country and Japan. Our work reflects personal research, curation, and is not affiliated to a specific company or brand. We are driven by an unwavering commitment to share the extraordinary around the world, and will launch this edition in French and English.
We are a new, independent press based in France, fueled by a deep passion for travel and a profound appreciation for the cultural ties between our country and Japan. Our work reflects personal research, curation, and is not affiliated to a specific company or brand. We are driven by an unwavering commitment to share the extraordinary around the world, and will launch this edition in French and English.
Partner with us
We would love to work with brands sharing our values. By collaborating with us, you’ll not only share your brand story and unique offerings to a discerning audience of passionate travellers, you will also help them craft unforgettable memories. Join us in redefining travel experiences, and making the peculiar truly remarkable.
300,000
people already reached
by our digital content, and 20,000 engaging monthly
15+
countries targeted by our first edition in two languages (English, French)
200
pages of crafted
stories, itineraries,
and experiences
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